
India buzz is definitely

We need more time to ponder on what has worked for us but Karima and Salima on the Indomix site have hit the nail on the head when they said: "Saks, Bloomies and Barney's were of no avail. The racks full with dresses embellished in intricate eastern detail, the latest trend, yet none exude the essence of our entangled cultures. We bring our dualistic personalities in the form of an intermingled style of design."


India has been on the mood board for quite some time but contrary to the predictions of trend forecasters it is not just about colours, fabrics or embroideries, it is about recognizing the elegance and versatility of Indian styling. The drapes in soft luxurious hand woven materials, long body contouring tunics teamed with a variety of bottoms ranging from slim pyjama trousers to churidars and salwar adaptations are irresistable. The Indian influence is equally strong on men wear. Our styles are feminine and sensuous for women while macho and elegant for men. Perhaps it is also about the celebratory quotient in Indian styling that makes it very attractive for consumption of the style conscious. Indian accessories including foot wear have made inroads into the boardrooms and wardrobes across the board. It could also be attributed to the simplicity, comfort, functionality and applicability of these styles to any body type, culture and occasion, Lastly international brands entering India cannot ignore the fact that Indian consumer is discerning and cannot be taken for granted. Therefore the issue is not about Indian influence on western fashion, it is also about how the west should view the Indians on a level playing ield and on our terms.!
